Published: Fri, October 19, 2018
Sport | By Fredrick Flores

Canelo Alvarez inks $365M deal with sports-streaming service

Canelo Alvarez inks $365M deal with sports-streaming service

Alvarez's switch to DAZN is a direct outcome of HBO television's decision to pull the plug on 45 years of broadcasting boxing earlier this month.

Alvarez is coming off a victory over Gennady Golovkin in a middleweight showdown in September which cost $84.95 to watch in high definition on pay-per-view.

De La Hoya concealed that Alvarez is "extremely happy" being the highest-paid athlete in the world.

With HBO announcing it's quitting the business of broadcasting fights, Alvarez's management at Golden Boy Promotions opted to think outside the box when negotiating his next fight deal.

Alvarez's $365 million deal dwarfs the previous record for the largest contract in sports history, established when Major League Baseball slugger Giancarlo Stanton signed a $325 million deal with the Miami Marlins.

Canelo Alvarez (50-1-2, 34 KOs) - the undisputed king of pay-per-view boxing - will usher in a new era in the sport by signing an 11-fight deal with global sports streaming leader DAZN.

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Posting with the "Throwback Thursday" social media hashtag '#TBT' on Instagram, Mayweather attacked Mexican Canelo first, ripping into the boxer's recent multi-fight $365 million mega deal with streaming service Dazn, and referencing his ban for performance enhancing drugs in March.

Alvarez will move up in weight to challenge WBA super middleweight champion Rocky Fielding on December 15 at Madison Square Garden.

"If he wants to return, I ask him to look my way to give a great fight to the fans". "The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the US$70 or US$80 for my fights on pay-per-view. It's very important. We have something pending there, so let's make the second fight".

"Floyd is going to fight on December 31 and I'm going to fight January 12", Pacquiao said, per The Mirror's Martin Domin.

It has already signed another top flight boxer when it inked a deal with Anthony Joshua, who holds the IBF, WBA and WBO heavyweight belts.

DAZN, which is owned by the United Kingdom -based Perform Group and overseen by former ESPN president John Skipper, also signed an exclusive deal with the World Boxing Super Series to stream a trio of tournaments promoted by Sauerland Events.

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