Published: Sat, September 15, 2018
Industry | By Faith Ward

The Apple Watch is inching toward becoming a medical device

The Apple Watch is inching toward becoming a medical device

Apple also announced the iPhone XR during the presentation.

The new iPhone XS Max will also feature the largest battery added to an Apple phone to date, and both new iPhone XS models will be capable of using two SIM cards and two phone numbers at once.

The news was met with instant ridicule across social media, as Twitter users likened it to everything from energy drinks to commentary on its "excessive" cost.

The iPhone Xs succeeds last year's flagship model with a faster A12 processor and updated cameras. The LCD iPhone XR will be available at Rs 76,900 in India. Apple iPhone XS and iPhone XS Max have an OLED screen, a premium display quality which was used on the last year's iPhone X.

Apple has just announced the new iPhone XS and its bigger brother XS Max.

The phone includes a 12MP dual lens camera with "smart HDR" with "zero shutter lag" thanks to its new processor, taking multiple frame shots at once, even of moving shots, to combine the pictures together to "merge them into one ideal photo". In addition to this, it will have an LCD based screen, rather than an OLED based screen.

iPhone XR design and features: What does the iPhone XR look like? Both phones will be available in Space Gray, Silver, and Gold finishes and will come in 64GB, 128GB, 512GB storage options.

Xs Max will be more expensive, starting from £1,099.

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The other tactic that Cook has employed, successfully, it would seem, is to use fear to sell the Apple Watch.

Also featuring an all-screen design, it actually has a larger screen than the iPhone XS, coming up to 6.1-inches. When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X.

The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the United States and other countries.

The new 6-core A12 Bionic chip has 2 performance cores up to 15 percent faster and 40 percent lower power, and 4 efficiency cores with up to 50 percent lower power.

The camera system also boasts optical image stabilisation, a flood illuminator, an ambient light sensor and comes offering the wildly popular Portrait Mode.

"While it's now the cheapest new iPhone of the lot, the iPhone XR gets a large 6.1" edge to edge display that uses IPS instead of OLED. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame.

Apple's latest handsets feature different screen sizes and price points, in an attempt to appeal to a wide range of customers and defy a declining global smartphone market.

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