Published: Wed, August 22, 2018
Culture | By Henry Herrera

Twitch Prime Will No Longer be Ad

Twitch Prime Will No Longer be Ad

As Twitch announced on its blog, Twitch Prime members with monthly subscriptions will get ad-free viewing until October 15th.

A couple of years ago, Amazon Prime members received the benefit of Twitch Prime as part of the regular Prime members Amazon subscription which included benefits like no ads, in-game currency for certain games, and you could vote toward a free game every month. Twitch Prime benefits aren't going anywhere, the company stated, and the community should expect more and better free games, in-game loot, channel subscriptions, exclusive badges and more. Twitch has also stated that there will also be ad-free options for specific channels who choose to turn the option on.

"Advertising is an important source of support for the creators who make Twitch possible", Twitch wrote in its announcement to subscribers.

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Amazon first introduced a 20% pre-order discount for video games in September 2016 with the launch of Twitch Prime, a collection of perks aimed at gamers following their acquisition of Twitch. But one of the biggest features was the ad-free experience across Twitch. With ads, the platform and game creators can get a cut.

Of course, you can always sign-up for Twitch Turbo to gain ad-free viewing. It was a good deal, because games don't tend to go on sale or get discounts for several months after release. It now offers a $10 store credit bonus on select games under the more general (and free) My Best Buy rewards program. Now that those benefits being slashed, specifically in the area of gaming, Prime feels like more of a luxury than anything else. Announcing the arrival of advertisements even for paying subscribers, Twitch says: "As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits". But, more pertinent for a lot of people, this forces you to spend the full $60 and then use that other $10 somewhere on Amazon.

Beginning September 14, you'll start to see ads nearly everywhere on the site.

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