Published: Wed, April 11, 2018
Worldwide | By Sean Reid

JUMP Bicycle-Sharing Startup Acquired By Uber Technologies

JUMP Bicycle-Sharing Startup Acquired By Uber Technologies

The ride-hailing company announced Monday it was acquiring bicycle-share company, Jump.

During that process, Uber realized that while drivers liked being able to quickly see their earnings, "they felt a little uncomfortable with the idea of it being so visible on the screen, Hubert-Wallander said". JUMP bikes are unlocked and locked using a smartphone app. Could Jump have an advantage over its rivals now that it's under Uber's umbrella?

The European Court of Justice has ruled that France's ban on some Uber services is legal in a decision that will have ramifications across the EU for the under-fire ride-hailing company. The company now offers various service levels and types, which include UberX, UberPOOL, UberEats, UberCHOPPER, UberRUSH, UberAir, UberBOAT, Uber Bike and more.

In terms of the operations, a minimal level of arrangement already exists between Uber and JUMP through Uber Bike within the Uber app where customers can book a bike the same way they hire a cab. The CEO confirmed that although they had merged and sold their business and operational activities in China and Russian Federation to their rival companies this is not their plan of action.

As for drivers, Uber has experienced a contentious relationship with them in the past. Uber has already suffered a lot of criticisms due to a lot of controversies during a year ago and there was a lot of damage to their reputation. Instead, e-bikes simply amplify your pedaling efforts so that you can pedal lightly to travel at high speeds. The "dockless" bike means customers do not have to return it to a specific place. Combining JUMP's track record of product innovation and city partnerships with Uber's scale, operational excellence, and resources will allow us to make a global impact faster than if we were to pursue our vision alone.

As part of its pilot program with Uber, the Uber app presented users with a "bike" option in a drop-down menu.

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New features include letting drivers know how much they made on their last trip while tracking their earnings throughout the day and week.

"We're excited to begin our next chapter and to play a significant part in the transition of Uber to a multi-modal platform", Jump CEO Ryan Rzepecki wrote in a post.

Uber is side stepping this controversy with the purchase of Jump Bikes.

Its e-bikes, which were unveiled past year in Washington DC, cost $2 (£1.40) for the first half-hour, then 7 cents per minute.

Following EU court ruling on Tuesday, Uber which has been classified as a transport service now has no protection against undue national regulation applied to digital services they usually enjoy under the EU law.

The pedal-assisted electric bikes operate nearly silently and can reach speeds of over 30km/h, allowing commuters to use the service for those longer journeys.

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