Published: Tue, March 20, 2018
Markets | By Terence Owen

Google set to cash in on product searches

Google set to cash in on product searches

Expect to see more "buy" buttons in your Google searches in the near future, as the search company is teaming up with major retailers to better compete with Amazon.

On Google search, the Google Express shopping service, and Google Assistant on home devices and mobile, shoppers can now save their payment credentials and make purchases from retailers with instant checkout.

Through the Shopping Actions program, retailers pay Google a percentage of each purchase through a pay-per-sale model, rather than when the item serves up in search results.

Target, beauty retailer Ulta, and 1-800-Flowers had piloted this new function with Google.

"We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail", said Daniel Alegre, Google's president for retail and shopping, in an interview with Reuters. Google reportedly wants to enable retailers to reaches better transactions and their customers, according to its spokesperson.

According to Alegre, the shopping-related mobile search has grown by 85% in the last two years, and the trend is expected to grow on the backs of the rising popularity of the smart speakers. The feature lets users buy products they've selected across the three services in one place with the help of an option to save their credit card details for easy reuse.

Man Arrested for Orchestrating Bomb Threat at the Roots' SXSW Concert
According to authorities, " Austin Police Department began monitoring the threat and responded to the location". Even though the concern was quelled Bud Light, the show's sponsor, made a decision to cancel the event.

UNC vs Texas A&M: Game preview, info, prediction and more
Luther played in 10 games this year before suffering a season-ending injury and had planned to return for a fifth year at Pitt. North Carolina coach Roy Williams talks with Sterling Manley during the second half against Lipscomb in Charlotte on Friday.

Osaka Comes Out on Top of Star-Making WTA Indian Wells Final
Osaka's only previous WTA final came at the 2016 Toray Pan Pacific in Tokyo, when she lost to Caroline Wozniacki . Her backhand ticked the baseline on match point, and she paused, unsure whether it was good or not.

The new program can potentially reset that part of the purchase journey but, the Verge noted, other factors, including delivery costs and speed, ease of use, and final product price differences, then come into play. You can also speak out loud to your Google Home to add items, like tin foil, to your shopping cart.

People shop on Google. The Shopping Actions program is open to all retailers based in the United States regardless of their size.

So far, Google is encouraging companies to see it as an ally against Amazon. Ulta sells makeup and skin care products from brands such as MAC, Estee Lauder and Clinique. Target reported that the size of customers Google Express checkout carts increased by almost 20 percent since partnering. Reuters calls voice search on smart home devices "the next frontier for e-commerce".

Both Walmart and Target a year ago struck deals to appear in search results via Google Home. "This is just the beginning for Target and Google", he added. Amazon's Alexa platform could generate $10 billion in revenues by 2020, a separate report from RBC Capital Markets estimated.

"Google got the idea for the partnership from its users" behavior.

Like this: