Published: Sun, January 14, 2018
Worldwide | By Sean Reid

H&M stores trashed in South Africa in protest over 'racist' ad

H&M stores trashed in South Africa in protest over 'racist' ad

Calm has since been restored at the Menlyn shopping centre following the chaotic protest earlier today, which resulted in police cordoning off the entire level on which the shop was located.

Protesters from the South African Economic Freedom Fighters (EFF) movement have trashed several H&M stores in the Gauteng province of the country, reacting to the "racist" company's advertisement.

This follows a racist advert in the United Kingdom.

EFF protestors also targeted H&M stores in Cape Town, including the store in Canal Walk.

"Because we didn't see, we just saw now when we passed here, we saw the police in there, and the dolls are lying down, so we thought it was a robbery".

"Police had to intervene and dispersed the group of protesters by firing rubber bullets", Dlamini said.

H&M stores trashed in South Africa in protest over 'racist' ad
H&M stores trashed in South Africa over 'coolest monkey' hoodie

There has been huge worldwide backlash over the ad, which features a black child model wearing a hoodie with "coolest monkey in the jungle" written on it.

But many have already pledged to boycott the store, as The Weekend - a Canadian R'n'B star who produced menswear collections with the chain - said he was cutting ties with the company.

H&M said on Tuesday that it was "deeply sorry that the picture was taken" and promptly removed both the ad and the product.

H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement, Reuters reports. Ndlozi wrote on Twitter, posting pictures of a vandalized H&M store and video footage of chanting EFF supporters.

H&M addressed the situation in South Africa this afternoon, saying it was closing stores in the area and that store staffs had nothing to do with its aforementioned "poor judgement".

Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle."We trust that H&M will listen to our demands", he said.

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