Published: Fri, January 26, 2018
Industry | By Faith Ward

Apple Books makeover has Amazon in its sights

Apple Books makeover has Amazon in its sights

The redesigned app is reportedly going to have a simpler interface that better highlights the books now being read and a dedicated tab for audiobooks. Selling digital books was once a key part of Apple's services business, and the company was a contender against Amazon.

The reading app has so far played a somewhat secondary role compared to the other services in the lineup, which is reflected in the fact that the last time it received a significant update was years ago.

However as recent data shows Amazon almost monopolizing the USA e-books market, Apple appears ready and willing to jump back in and reclaim its former, competitive edge.

The new ebook reader app will include a new interface for the iBooks Store, according to Bloomberg.

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Along with the features previewed yesterday as part of its upcoming iOS 11.3 software update, it was discovered that Apple [curiously] dropped "i" from the moniker of its popular "iBooks" digital bookstore - ostensibly making "Books" the new e-books storefront.

Apple is reportedly tweaking its e-book offering to better take on Amazon, the current leader of the digital book market. Apple Chief Executive Officer Tim Cook past year set a goal of doubling revenues from mobile services by 2020. Apple and the publishers denied any conspiracy and Apple said it was trying to find a way to compete in a market where Amazon already had monopoly control.

Apple recently tapped a new executive to lead the revived Books effort. Zafar previously served as senior vice president of Audible, so he should certainly know his way around audiobooks. Zafar also used to work as a content vice president at Barnes & Noble's Nook e-reader division. We've reached out to Apple for comment on what the app refresh will entail. This new app will have tabs where you can view the books you're now reading, along with a tab dedicated to audiobooks.

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