Published: Thu, December 14, 2017
Research | By Francis Brooks

Expect more augmented reality content in your Facebook apps

Expect more augmented reality content in your Facebook apps

Facebook today has announced the latest Snapchat-like feature coming to Messenger.

World Effects are basically Facebook's clone of Snap's World Lenses, but one problem Snap has is a lack of resources versus what its much more established rival has. Now they're introducing 3D objects called World Effects so you can "capture and share fun moments with your family and friends".

All social media apps are working so hard to make their apps more attractive and user-friendly and also to compete each other. Unlike the already-present camera filters that let you put on different masks and effects on your selfies, the new additions to the app allow you to throw in a dynamic object that sticks to an augmented plane and gives the impression of intelligently following a predefined path.

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Facebook's Messenger platform is visually rich with features like photos, videos, emojis, stickers, and GIFs make and recently the company has also included the ability to send high-res 4K images as well. "For example, add a 3D heart floating over someone's head and then try panning your phone's camera from side to side", said Facebook in a post on its website. You can use the heart, arrow, robot, unicorn, and even world bubbles like "love", "bae", "heart", and "miss you". To access the effects, users can start or open a one-on-one or group conversation and tap the video icon in the top right corner.

Facebook has announced five new ways Facebook and Messenger will aim to help users spread the season's greetings: 1. The Facebook AR Studio was launched in closed beta at the company's annual F8 developers' conference, and since then, more than 2,000 developers have created content for the AR platform.

Augmented Reality is taking the world by storm, from fun apps on the iPhone to Google's Tango, nearly everyone can now access the different types of AR apps and software out there.

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