Published: Thu, November 30, 2017
Worldwide | By Sean Reid

What is Giving Tuesday and how can you take part?

What is Giving Tuesday and how can you take part?

Tuesday, November 28th is known as Giving Tuesday, a day to donate to charities and give back to the community. Then came "Cyber Monday", online retailers' chance to cash in on the holiday buying frenzy.

"On Giving Tuesday we plan to give the gift of survival this winter season, and we're doing that through Backpacks for Heroes".

To take part in Giving Tuesday, all you need to do is pick a charity you trust and visit their website to donate. It was founded in 2012 by New York's 92nd Street Y in partnership with the United Nations Foundation.

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"When this started out a couple years ago we were pretty skeptical about it", admitted Colleen Finn Ridenhour, Senior Vice President of Development for Habitat for Humanity.

Today is Giving Tuesday, a global online giving campaign driven by social media. In 2016, it raised $168 million, a 44 percent increase from the previous year, according to NPR.

Not only do you want to make sure you're donating to reputable organizations, you also want to know your donation is making a difference. Data shows that the holiday creates a net bump in overall yearly giving-it's proven to not only engage new donors, but motivate existing donors to give more. Many organizations are including the hashtag #GivingTuesday in their recent social media posts as a reminder. These include giving their time and volunteering, or by dropping off food and clothes to their shelters.

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