Published: Fri, November 24, 2017
Research | By Francis Brooks

Selling video game to adopt 'socialist core values'

Selling video game to adopt 'socialist core values'

Nevertheless, personally, I am interested to see how Bluehole Studios and Tencent will work together on making the game legal for purchase in China.

Last month, China's content regulator said that South Korean developer Blue Hole's hottest-selling title of 2017 "severely deviates from socialist core values" and would likely be prohibited from sale in the country.

There's a few bits in that update on the official PUBG site that may interest fans including a tweaking of the hit damage, a number of audio alterations, and a couple of bug fixes.

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With China getting their own servers and rules that will keep the game in service, everyone involved in PUBG, including the corporation, Tencent, Chinese national and all other global players, benefit from this change. Chinese tech giant Tencent promised to add "socialist core values" to the game in order to bypass the country's strict censors.

Tencent has also promised that it is reworking the game specifically for the Chinese audience. It will open the door to bring Playerunknown's Battlegroundsofficially into the Chinese games market, but not before changes are made to the game.

"We will do our best to present a great game for Chinese users in close cooperation with Tencent", he said. The companies also plan for "a fair and sustainable ecosystem by seeking co-existence with key stakeholders including live streaming platforms, media and PC cafes". In a statement by PUBG Corp CEO C.H. Kim, the Chinese company will apparently tweak the title to be more palatable to the local players.

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