Published: Sat, October 21, 2017
Research | By Francis Brooks

Polestar unveils their first auto as an independent company

Polestar unveils their first auto as an independent company

Polestar took the wraps off its first production model only a few days ago and already the coupe has been transformed into a purely hypothetical shooting brake. Polestar will have access to Volvo's deep knowledge base, engineering expertise and platform technologies, helping it to launch vehicles more efficiently than a brand-new independent automaker.

Volvo and parent company Geely intend for Polestar and Volvo to collaborate and develop synergies that will benefit both. While the Polestar 1 won't likely be the sleekest, most attractive GT on the highway at any given moment, we think Polestar has done a good job of working Volvo's most stylish, modern design cues into a smaller, sportier package, creating a handsome performance flagship. It also features Ohlins continuously controlled electric suspension (CESi).

The investment will be mostly used in establishing a Polestar manufacturing facility in Chengdu, China, radically shortening the time Polestar needs to launch a new model into the market among other things. At its debut, Polestar said the flagship coupe will be available through Volvo's monthly subscription program that includes insurance, maintenance, and concierge services.

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Polestar 1 is the world's first vehicle to be fitted with Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. Now under construction, it is due for completion in mid-2018. Polestar will also move away from today's traditional ownership model. Polestar 3 will be an SUV-styled vehicle which will be priced between the Polestar 1 and Polestar 2 in terms of volumes and pricing. Cars will be ordered 100% online and offered on a two- or three-year subscription basis. The Polestar 2 is the first of five fully electric Polestar and/or Volvo vehicles planned between 2019 and 2021.

The Polestar 1 will form a halo for the future Polestar brand. However, Polestar also recognises that customers still want to physically engage with the brand so Polestar will open a network of Polestar Spaces around the world.

"We believe that subscription is the future", said Jonathan Goodman, Polestar's chief operating officer.

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