Published: Fri, August 25, 2017
Culture | By Henry Herrera

Lucasfilm has created its own Star Wars augmented reality game

Lucasfilm has created its own Star Wars augmented reality game

One way or another, with September 1st nearly upon us, Disney and Lucasfilm have today announced an augmented reality treasure hunt called "Find the Force".

Lucasfilm announced today that Force Friday II would have the added bonus of launching their new Augmented Reality (AR) experience: Find the Force.

September 1 is Force Friday II, which means it's an exciting day for Star Wars fans as the first wave of Star Wars: The Last Jedi merchandise will be available.

The retailers include Wal-Mart Stores, Target, Best Buy and Apple stores. There are a total of 15 characters (five per day) that can be unlocked.

Starting at 12:01 a.m. PDT (3.01 a.m. ET) on September 1, more than 20,000 retail locations in 30 countries will feature displays that fans can scan with their smartphones to reveal characters such as Rey or Chewbacca. We're already seeing Last Jedi books, posters and more. The upcoming Star Wars Land that opens in 2019 will offer that opportunity, but before then, fans will get to take part in an augmented reality event that allows them to take pictures with individuals from The Last Jedi.

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Disney will certainly not need to rely on Jedi mind tricks to peddle the products, as the "Star Wars" franchise brought in $1.5 billion in sales over 2015 and 2016. Users can take photos and share videos of the character, much like with Pokemon Go.

"When you scan the graphic using the Star Wars app, you'll reveal a character, who through AR, will appear in the room with you", the companies wrote in a blog post.

Mark your calendars, Star Wars fans.

If you can't wait till next week, you can see the augmented reality characters in action now by downloading the latest version of app now and unlocking those Penguin-like inhabitants of Ahch-To, Porgs.

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