Published: Wed, May 17, 2017
Research | By Francis Brooks

Instagram takes another page from the Snapchat playbook with new Face Filters

Instagram takes another page from the Snapchat playbook with new Face Filters

Facebook purchased the app MSQRD earlier a year ago to build these virtual face filters, which are already available in the main Facebook app's camera as well. While we may believe the face masks have been lifted from Spiegel's ephemeral messaging app, the company's product head Kevin Weil seems to differ with this opinion. Once done sprucing up the image, users can send the photo or video through Instagram Direct or post it to their Stories. Since embarking on its mission to win over its upstart rival through simple copying, Instagram has seen remarkable success.

More context can also be added to an Instagram Story starting today with hashtag stickers.

Lastly, you'll see a new eraser brush when using drawing tools.

Instagram's fight to stay ahead of Snapchat involves stealing its best features so that users have no reason to switch. Just launch the camera by swiping right in the Instagram app, tap on the little face icon at the bottom right icon, select a filter, and let augmented reality take over things instantly. Facebook has also improved upon every core Snapchat feature, adding features and user experience (UX) polish, and opening the camera platform to developers in addition to an active user base with which Snapchat can't compete. Rewind joins Boomerangs as a quirky Instagram video format, letting you shoot clips that play in reverse.

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Instagram has copied Snapchat's _ feature that _. As with mentions, you can also add hashtags using regular text. They will work on photos and videos through either the front-facing or rear-facing camera.

People using Android or iOS can download the latest update from their respective application depots, Play Store and App Store respectively. "Good ideas start in one place, then spread across the entire industry".

Instagram isn't bothered by the Snapchat comparisons (or even the accusations of theft).

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