Published: Thu, April 27, 2017
Culture | By Henry Herrera

McDonald's (NYSE:MCD) Staff Looking Like Star Wars Villains in New Uniforms

McDonald's (NYSE:MCD) Staff Looking Like Star Wars Villains in New Uniforms

This writer recalls his teenage years working at a Mississippi McDonald's and being forced to wear either a bright teal or neon pink pullover shirt that truly made him grow to hate those colors for years to come.

The uniforms may be worn by about 850,000 employees in the chain's more than 14,000 US locations.

McDonald's says that more than 70 per cent of restaurant employees surveyed liked the new uniforms, for providing a "modern image".

Like most things, the uniforms will grow on customers but for now it's amusing to see all the jokes flying around at McDonalds' expense.

Today, McDonald's franchisees have a relative amount of leeway in selecting uniforms for their employees - a current catalog from a uniform supplier for the chain includes dozens of options, including various polos, T-shirts, aprons and accessories such as ties, hats and outerwear.

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Despite what their uniforms look like, let's hope the food looks and tastes the same.

In collaboration with designers Waraire Boswell and Bindu Rivas, McDonald's U.S. crew members will get to choose between two contemporary uniform collections: WARAIRE for McDonald's and Timeless Elements, for crew members and managers. And now the company has taken the next logical step toward helping humanity have its allotted break today, unveiling new McDonald's uniforms that better reflect the techno-dystopian Playplace we live in.

The new McDonald's uniforms may have been designed by Bindu Rivas and Waraire Boswell, but many are calling them depressing and reminiscent of "Hunger Games" or "Star Wars" attire.

Social media unleashed its sardonic forces over the weekend after McDonald's posted its new, grimly futuristic employee uniforms to Twitter on April 20.

A few of them have even noted that when it comes to the fast-food industry, style is extremely relative.

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