Published: Sat, February 18, 2017
Markets | By Terence Owen

Kraft in talks to buy Europe's Unilever

Kraft in talks to buy Europe's Unilever

Unilever's market capitalisation is now more than £124bn, suggesting Kraft Heinz would have to pay hundreds of billions to acquire the company.

Unilever today has already rejected the proposal, but Kraft Heinz has signaled it plans to be persistent. The Pittsburgh-based company made a "comprehensive proposal" and will seek to gain an agreement on the terms of a transaction, it said.

Unilever plc (ADR) has rejected the takeover bid from Kraft Heinz Co.

Unilever said it has turned down an offer: "Unilever does not see the basis for any further discussions".

Kraft Heinz Co. made a $143 billion offer for Unilever, attempting the largest-ever takeover in the food or beverage industry to create a consumer-goods giant with household names ranging from Dove soap to Heinz ketchup.

Investment bankers at independent advisory firms Lazard and Centerview Partners are once again at the negotiating table to discuss a huge deal involving the U.S. foods major Kraft Heinz.

With shares near $42 on Wednesday, traders lapped up near-dated bullish options contracts on Unilever NV in heavy volume. The stock is now moving above its 20-Day Simple Moving Average of 0.06% with the 50-Day Simple Moving Average of 0.06 percent.

"Unilever would expand Kraft Heinz's CPG footprint beyond food in a major way in a single strategic acquisition", Stone points out.

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The Kraft Heinz Company Gross Margin percentage stands at 36.9% while its Operating Margin for trailing twelve month is 21.9 percent and Profit margin (ttm) is 10.4 Percent.

Many research firms have provided their ratings on The Kraft Heinz Company (NASDAQ:KHC) where Susquehanna provided Neutral rating on the stock on 16-Feb-17.

Campbell Soup had the biggest drop in the S&P 500 after the company surprised analysts by reporting weaker revenue in its latest quarter than a year earlier.

Analysts at Jeffries called Kraft's offer for Unilever a "seismic shock", while RBC Capital Markets analyst David Palmer said Kraft "will likely need to raise its offer substantially if it hopes to change the outcome".

DigitalGlobe stock gained 18% in the wake of reports that the satellite-imaging provider has attracted the attention of Canadian satellite company MacDonald Dettwiler.

A tie-up between Kraft Heinz and Unilever would bring together the fifth- and third-largest consumer food firms.

Sprint Corporation (NYSE:S), stock is trading $9.65 above the 52-week high and has displayed a high EPS growth of -73.48% in last 5 years.

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